DSC04620_Large_5c3829cb-9955-4d29-964e-f033037d0bc1.jpg

Plain Club Cafe

Coming winter 2025.
people-looking-at-light-beams-from-the-walls.jpg

For the builders still building

Identity Earned. Legacy Built.

Apparel & gear for the one's still building
Screenshot_2025-06-25_at_7.34.17_AM.png

In Plain Sight

Spotlighting those still in the middle of their story.

Plain Club Café

A hidden space for the ones still building.

Somewhere in Richmond, behind the glass and brick of everyday life, a small ritual is waiting.

It isn’t listed. It isn’t loud. It isn’t for everyone.

Plain Club Café was built as a quiet refuge for the ones in their middle chapter, the builders, dreamers, and doers who show up daily, even when no one’s watching. It’s not just a café. It’s a pause. A reset. A space designed for those who move with purpose.

Entry is by code only. Those on the waitlist will be the first to receive it.

You won’t find a sign outside. You’ll just have to know where to look.

Join the waitlist to receive the first code when the doors open.

Find your people. Wear your story. Plain is for those still writing the first chapters.

plain

what we do

Plain supports disciplined builders in the middle of their journey—the ones who are creating, growing, and showing up without recognition.

We Build
We Design
We Host
We Support

Plain supports disciplined builders in the middle of their journey—people creating, growing, and showing up without recognition. We build spaces like Plain.Club where cars, coffee, and creativity collide. We design small-batch products with meaning, not marketing. We host gatherings that bring like-minded people together. And we support youth entrepreneurship through our partnership with YELL Canada, helping the next generation turn ideas into action.

Why Plain Exists

No place felt right, so we made our own.

We started Plain because we couldn’t find a space that matched where we were, somewhere between starting and succeeding. So we built it.


Plain is for the ones still in motion, builders, artists, operators, and creators, who’ve outgrown what they were, but haven’t arrived yet. The ones writing it as they go. If you’re in your lonely chapter, this brand is for you.

DSCF4652.jpg

Plain Events

From late-night car meets to creative workshops, our events bring together community, culture, and collaboration.

View upcoming events and register

Impact First

Give more than you take—value is built by helping others grow.

Identity Earned

Who you are is proven by what you do consistently, not what you call yourself.

Small Bets, Big Ideas

Start small, stay scrappy, and build your vision one step at a time.